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Issaquah rebrands, ditches '90s-styled logo for a Salmon

The City of Issaquah
The City of Issaquah's new logo.
— image credit: Contributed

The City of Issaquah has done away with its ‘90s retro style logo this month, as an overall effort to rebrand the city as it rebuilds its website.

Pulling the old logo onto a projector – two of Issaquah’s A’s are blacked out to to form moutains and a third mountain, composed of horizontal stacked lines, is formed between them – Issaquah Mayor Ava Frisinger told Issaquah’s city council, “It was definitely time to update our design.”

The new logo features a salmon and plenty of curves. The single logo will replace over a dozen various designs adopted by different departments.

The mayor formed a committee and chose the final design from a group of different ideas, which were drawn by a graphic designer.

The green and grey duotone logo emphasized the city’s commitment to the environment, and it’s also cheaper to print with only two colors, Frisinger said.

The salmon was the most important aspect of the design. If the logo is shrunk down considerably, the salmon is still clearly seen, Frisnger said.

The city will only buy up new stationary as it runs out. The logo will hit the Web with the city’s new site.

 

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