Young Issaquah entrepreneurs bring fun to baking

In the business world, it's considered impressive to create an invention and found a company at any age. But two intrepid Issaquah kids have set the bar even higher.

In the business world, it’s considered impressive to create an invention and found a company at any age. But two intrepid Issaquah kids have set the bar even higher.

Siblings Grayson and Edie Denton, 13 and 10 years old, respectively, are the minds behind The Spoon Girl, an online business selling dishwasher-safe wooden spoons etched with fun sayings to make baking a little more entertaining.

Grayson and Edie sell their products online through their own website, www.nationaletching.com/spoon-girl/ and through online retailers such as Amazon and Etsy, and they also recently made their Salmon Days debut as vendors.

Edie explained that the idea for the special spoons came in late 2014 when she was riding home from a magic show. While talking about magicians pulling white rabbits out of hats, Edie began joking about “pulling wooden spoons out of a [magician’s] hat.”

From this lighthearted conversation came the brainchild that started a business. What if ordinary wooden baking spoons could be etched with a phrase that would bring a smile to the face of the baker?

“While thinking about the ‘secret’ ingredient in baking – love – Edie came up with the idea of infusing that very magic ingredient by adding the words ‘Stir in the Love’ directly onto the spoon,” the kids’ mom, Aileen Fredericks, explained in an email.

Armed with the idea, Grayson said that he “went on the computer and put the design in.” With the specialized equipment that their parents, Steven Denton and Fredericks, use in their Issaquah-based etching business, National Etching, the kids were able to laser their designs onto the spoons.

Edie said that the first design was the phrase, “Keep calm and stir on,” a baking take on the famous British World War II slogan, “Keep calm and carry on.”

Edie and Grayson tried the spoons out on their first round of critics — family and friends.

“All of our family really liked them,” Grayson said. “[The spoons] turned out really well.”

Nearly two years later, The Spoon Girl — which is so named because originally it was more Edie’s project than Grayson’s — has 11 designs, including humorous phrasings such as “Less spankin’ more baking” and “Eat, drink and be married.”

The company also has two new designs on the way, including a Halloween-inspired Day of the Dead skull.

“It’ll be good I think,” Grayson said of the spooky etching.

The Dentons sell their spoons not only online, but also at local fairs and farmers markets. At their first Salmon Days this year, they reported selling about 300 spoons (which retail for $7.99 each). The smart kids don’t let the income go to their heads however. Both Grayson and Edie said they put about “50 to 75 percent” of their earnings into savings, while keeping out a little for treats like Magic cards and Legos.

And they’ve found that running a business is not without its challenges.

“Getting it all done is hard,” Edie said. Thankfully, there is familial support, as “Mom works on marketing and Dad helps with the design.” The kids, too, have their specialties. Grayson does the computer work, while Edie handles packaging.

Both Grayson and Edie keep their eyes looking ahead. The business is set to expand, as, according to Edie, The Spoon Girl will soon add etched rolling pins into its list of products. And the Dentons look even further into the future, noting that they see themselves making a business a permanent career as adults.

With business minds already sharp, the kids point out the uses of Spoon Girl spoons.

“It’s a little fun to have a spoon that has decoration that you can still use,” Edie said.

And for shoppers, she added, “We’re a local business; everything is made in Issaquah.”